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SXSW: A Culture of Peace: Narrative & Cultural Strategies
March 17, 2022 @ 4:00 pm - 5:00 pm
You can watch Julia’s SXSW 2022 presentation as she discussed how everyday citizens can help create a culture of peace by incorporating social science research on impactful framing strategies that resonate with the US public. Making peace more actionable and not passive; incorporating bridge-building metaphors into our communications and relying heavily on the value of interdependence have all been proven to increase the salience of Peacebuilding for our audiences.